Meet the Team Behind Your Exit
Business transitions are personal. You should know exactly who's guiding yours.
Helping Business Owners Exit
with Confidence.
Whether you're ready to sell, scale, or just get your business in order — we guide the way.
Who We Help
We specialize in helping Main Street business owners prepare for, grow, or exit their businesses — on their terms.
Why TrueNorth
We built TrueNorth around one idea: Main Street business owners deserve the same caliber of guidance that big companies get when they change hands — without losing the personal relationship along the way.
Michelle has personally reviewed 100+ P&Ls in the last three years alone, preparing owners' businesses for sale or exit.
Two brokers with 45 and 50 years of licensed real estate experience — George Couto and David Britt — on the deal team.
A fractional CFO who has served 17+ companies and brings private-equity M&A due-diligence experience, giving clients institutional-grade financial rigor most Main Street brokerages can't offer.
Hands-on expertise across trades, construction, retail, service, and other Main Street industries — including a former general contractor and roofing company owner who now advises trades businesses specifically on exits.
A national network behind a local relationship, through our HedgeStone affiliation.
Backed by a National Network
Michelle is a business advisor with HedgeStone Business Advisors, a brokerage network headquartered in Huntington, New York — but TrueNorth Business Transitions is her own brand, built from her years as an independent broker before she joined HedgeStone. That means you get direct, personal attention right here in Texas, backed by a network with over 50,000 qualified buyers, real-time access to more than 30,000 active business listings nationwide, and a brokerage team with 150+ years of combined experience.
How We Work
Every engagement starts the same way: a real conversation about where your business is today and what "the right outcome" looks like for you — not a sales pitch. From there, we point you toward the track below that actually fits. There's no pressure to pick one on the first call. We'll tell you honestly which path fits — even if that means it's not us.
Compass
Get your business ready for sale with
expert tools and coaching.
Catalyst
We partner with you to grow your
business, in exchange for equity.
Capstone
Sell your business for top dollar with
full-service support.
Who We Help
We specialize in helping Main Street business owners prepare for, grow, or exit their businesses — on their terms
Navigator
Get your business ready for sale with
expert tools and coaching.
Catalyst
We partner with you to grow your
business, in exchange for equity.
Legacy
Sell your business for top dollar with full
service support.
Trusted Guidance Backed by Experience
Our team has personally built, brokered, and financially managed the kinds of businesses we help you navigate.
Michelle
Managing Partner
Guiding business owners through life-changing exits with strategic precision and maximized valuations.
Ben
Senior Valuation Director
Uncovering hidden enterprise value and defending financials against rigorous buyer due diligence.
David
Business broker
A licensed real estate broker in Kansas and Missouri for 50 years, bringing half a century of transaction experience to every TrueNorth engagement.
Jorge
Business broker
A business broker since 1980, Jorge has facilitated the sale of a diverse range of businesses across industries, giving TrueNorth clients access to one of the most experienced dealmakers in Texas.
Felipe
Business Advisor
Felipe Salas is a bilingual business development advisor who helps business owners explore their options for selling, expanding, or planning their next move.
Graeme
Business advisor
With decades of experience as a general contractor and roofing company owner in Arkansas, Graeme now advises other trades and construction business owners on successful exits, bringing an insider's understanding of exactly the kind of business he's helping sell.
Emily
client relations & operations manager
Emily keeps every TrueNorth engagement organized and responsive — the steady hand behind client relations, administration, and back-office support.
Rosaisela
Business advisor
As the owner of a cleaning company, Rosaisela knows firsthand the importance of preparing one's business for exit as early as possible. She is bilingual and works with business owners mainly in California.
Sarah
Business advisor | Financial Analyst
With decades of bookkeeping experience, Sarah understands what it takes to prepare business financials for a successful exit.
Ready to talk it through?
Fifteen minutes is enough to know if we're the right fit for each other.
1. Tell us about
your business
2. Schedule a
15-minute call
3. You decide what happens next
Fill out our form
so we can prepare
for a real conversation.
We talk through your business goals. No pitch, just an honest conversation.
We'll tell you the next best steps and how we can help.
You take it from there.
Trusted Guidance Backed by Experience
Over 35 years of combined experience helping businesses like yours transition successfully.
$50M+ in total transaction value supported
Deep expertise across retail, service, manufacturing, and more
Backed by advisors, brokers, and growth strategists
Client Testimonials
''TrueNorth helped me clean up my financials, streamline operations, and walk away with a 7-figure exit.''
Marcus J
Service Business Owner
“I thought selling my business would be overwhelming — until I found TrueNorth. They guided me through every step, got multiple buyers on the table, and helped me walk away with more than I expected.”
James K
Auto Repair Shop Owner
“Before TrueNorth, I had no idea what my business was worth or how to exit. Now I’m under contract with a buyer I trust — and a clear plan for what’s next.”
Michelle T
Boutique Retailer
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